The key ingredient to being successful at mobile marketing is a simple message presented in the correct context. Personalization is important, and beyond that it is crucial to make the consumer feel that using your service or buying your product will help make their life better.
Take a moment and think about your your current set of advertisements. Are they useful for your customers? Is there some action they can take right now? A great way to take advantage of the opportunities offered by mobile marketing is to utilize immediacy and location in your marketing. Present a deal that they can use in their current location right now. One great advantage mobile devices have over PCs is built in GPS, which will allow users to receive to information that is location specific.
Since people carry their smartphone with them wherever they go, they are a powerful tool when it comes personalizing advertisements that are location specific. Savvy marketers can capitalize on this to create person specific and location specific advertisements. When advertisements are personally relevant, users are much more likely to click on them because they are relevant to them and if you add in a location specific component you are looking at truly powerful advertising.
Presenting the right information in the right format with your mobile website and mobile advertisements is extremely important. If either of them is difficult to navigate or confusing, consumers will simply click away. Make sure you also take into account the lower bandwidth of 3G and 4G devices when compared traditional internet connections and the smaller screen format.
If this seems difficult, divide your mobile marking program into parts and start with the part that seems most manageable. Perhaps a mobile web site would be the easiest way to start and while you are working with a professional mobile web site developer you can sharpen your skills in mobile marketing and then move forward into mobile advertising.