Tag Archives: mobile advertising

Target Your Marketing For Mobile App Success

Current research on targeted marketing shows that targeted messages can improve conversions 200% over general messaging.

With mobile devices it is easier than ever to collect data and put it in to action.

If you are able to collect the right data and define the proper audiences for your messaging based on their wants and needs and combining it with factors such as location and other demographic information your messaging can be truly powerful. You will want to define the data you collect prior to beginning your mobile application development project. Often iPhone application development companies in Los Angeles will make use of personas to define logistical groups for messaging after the data is collected. You will want to define your process before developing your app to ensure you collect the right data.

With mobile devices it is easier than ever to collect data and put it in to action.

With mobile devices it is easier than ever to collect data and put it in to action | Photo: Tech Stage (Flikr)

After you are able to dig into your own data and analyze customer usage behavior you will be able to define personas and deliver targeted messaging to that group.

By creating personas will be able to carefully craft your messaging so that you speak to them in a way that will improve conversions.

By really understanding who those customers are; their demographics, interests, etc lets you tailor your messaging but determine the tactics you should use. Different mobile tactics work better for different groups.

Your customers interact in different ways with you and only by understanding how they interact with you can you understand how to interact with them. This is why you need understand how customers interact with you and develop personas is you can interact with them in ways they are most likely to respond.

Traditionally users were split into groups based on demographic info, but with modern techniques you can and will want to segment based on their digital attitudes and preferences for maximum effectiveness. By defining digital customer segments utilizing behavior data you will be able to realize success by tailoring interactions to customer abilities and attitudes.

Photo: http://bit.ly/1TzVJhs

Is Mobile Messaging the Marketing Answer You Are Looking For?

For years businesses have understood the importance of social media and have developed strategies to market their brands via Facebook, Twitter and Google Plus. But as with everything else, things change.

Often when brands are discussing mobile marketing and social marketing they focus on the big name networks of Facebook and Twitter and don’t realize that that may not be on the right network to reach their audience who may be spending their time somewhere else.

People from the younger generation consume a great deal of information on mobile devices and are essentially digital natives. Taking a mobile-first approach is important with younger demographics, they have been raised using mobile applications and interacting via mobile is a way of life for them.

Don't be afraid to see if mobile messaging apps are right for you

Don’t be afraid to see if mobile messaging apps are right for you | Photo: AdamPrzezdziek (Flikr)

A great way to reach this tech savvy younger demographic is to present something fresh in a new space. To do this many brands are focusing marketing attention to red hot mobile messaging apps like Snapchat and WhatsApp.

People are spending a lot of time on mobile messaging apps, and it can be a challenge (WhatsApp doesn’t accept advertising), but the space is filled with opportunities that are being successfully navigated by many brands. Innovative brands have even found high profile ways to market via the dating app Tinder. During SXSW, Tinder was used to promote the Ex Machina movie, with an AI character named Ava from the movie in the app.

Key to a successful mobile messaging marketing strategy is to be able to respect the consumers’ point of view while they are on these applications.  The brands with the best results from these apps are those that have figured out how to utilize to each platform’s strength. Rather than utilizing one-size-fits all messaging or simply trying to blatantly promote your brand,  you must understand the consumers mindset for each and create messaging that works within the flow of use.

A good example would be to use Snapchat to show behind the scenes operations or previews of upcoming products. These can build excitement for your brand without seeming obtrusive like advertisements.

Remember that you need to be careful about how you utilize messaging apps for marketing. Hard selling will not work. These apps are built for personal communication and users will expect brands to respect that. However, with a little creativity, these apps can be used to deepen relationships with consumers.

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Embrace the Opportunities Created with Mobile Marketing

The business world has changed in tremendous ways over the past couple decades. It has become increasingly more and more high-tech and high-touch. This technology has allowed for a new focus utilizing data in ways that were only imagined a decade ago. Businesses are now able to connect with the consumers at the beginning of supply chains and create high quality personalized experiences throughout.

With the changes in technology, businesses have an tremendous opportunity to transform and increase their market share. But be careful not to think change is a luxury, business is changing and those businesses that don’t adapt will be left behind. Whether you are actively altering your strategy to meet changes with consumers and technology or are dragging your feet and making changes begrudgingly, you will need to understand and address these issues or you will be left to watch your forward thinking competitors increase their market share.

Mobile applications allow businesses to address the needs of modern consumers

Take advantage of technology to address the needs of modern consumers | Photo: Jason Howie (Flickr)

First the Internet, and then smart phones, gave consumers increasing amounts of accessibility to brands and product information. Over time consumers have come to demand quicker and easier access to products, as well increasing amounts of information about the goods or services, which items are available and help choosing between them.

In fact, brands must now understand that it is their consumers who are dictating what a company must do in order to receive their business. The old school model of cutting prices to entice consumers had evolved as modern brands now use data to understand their consumer’s preferences and deliver exceptional, personalized shopping experiences based on what their consumers want.

Mobile applications are a perfect medium to deliver personalized shopping experiences to your customers. Before you start your iPhone application development project or your Android application development project. make sure you understand what modern consumers are looking for and incorporate these features into your applications.


At one time people sought to ‘fit in’ with their peers, but times have changes and more and more we see that the cool is now days based on individual style. The modern consumers is partial to exclusivity. Businesses must understand this and design their mobile applications in a way that allows consumers to account for personal preferences. There are a couple ways to do this, the first is to offer customizable products to you customers. This may not always be feasible, nor may it be the right approach for your business. Another way that you can offer customization to your customers is through targeted marketing strategies and options for users to customize their shopping experience. A simple change like giving your customers options to control push notifications can result in a big improvements in engagement. But don’t stop there, industry leading apps offer curated choices for users and smart navigation that can transform a mobile device into a powerful shopping tool. Mobile apps can be programmed to learn the preferences of users over time and then customize product suggestions to each user’s preferences.

New and Now

Consumers no longer just want something new, they want something new right now. Businesses now must offer fast and faster delivery as consumers are not just looking to buy something new, they want it to arrive immediately after they make the purchase. The Internet and smart phones are perfect tools to cater to your customer’s desire for instant gratification as you can either deliver content instantly to their mobile device or you can give them real time updates on shipping or their product to keep them involved in the process.

The Line Between Regular Life and Work has Blurred

We are seeing lines between work hours and personal time eroding as smart phones allow people to work anytime and anyplace. The Internet and mobile devices gives people the option to spend work traditional hours at leisure and to opportunity to address work issues in the hours normally thought of as being for personal time. Our lives is becoming more integrated, which creates new opportunities for marketers in determining ways to make contact with consumers and their changing lifestyles.

Savvy businesses are embracing the opportunities this technology present and their ability address the needs of the modern consumer.

While mobile marketing is relatively new, it has advanced by leaps and bounds in just a few short years. In the near future expect to see tremendous growth in this area including items such as mobile point-of-sale promotions and other in-store strategies leveraging the strengths of data and mobile devices.

Information has always been important in business and no time more so than now.  Businesses need to be as informed as possible about their consumers to be able to target marketing strategies that will appeal to them. The more specific and personal that businesses can be with these strategies, the better the results will be.

Many brands are yet to capture the data available through their customers mobile shopping experiences and to utilize it to improve their users experiences, but as mobile marketing continues to mature the businesses that do not adapt to their customers will be left behind more strategic and forward thinking competition.

Photo: http://bit.ly/1CHC18c

Get The Most From Your Mobile Audience

The modern mobile user is sophisticated when it comes to advertising.

The modern mobile application and mobile web user does not respond well to marketing efforts that are forced upon them. In a recent study,  AdVid details that 95 percent of the mobile users that they surveyed stated they are annoyed to receive messages from senders they haven’t given permission. It is best to ask for a users’ permission to deliver relevant marketing messages and then not abuse it.

An excellent way to get users to give you permission to market to them is to create incentives. iPhone application developers can help you create mobile programs that reward customers for being open to ads and other messaging on their devices are more likely to be participated in. Develop ways you can reward users who are willing to your receive your marketing efforts.

Understanding your users is easier than ever.

You have the technology to understand what your users are looking at and want, so improve your mobile marketing to fit their wants. Don’t waste time and money creating and delivering marketing that doesn’t speak to your users. Personalize the experience and you will get the best response. Marketing that doesn’t speak to your users will be opted out of or ignored.

Build integrated digital experiences that have consistent messaging.

Successful mobile app creation is aligned with your existing branding and can bring tremendous value to your customers. Effective mobile programs enhance your overall marketing campaign. But remember that key with mobile advertising programs is that you can use analytic data from app use to improve your marketing message and overall marketing response. In doing this you will also be developing marketing that speaks to your customer’s interests within your consistent brand messaging.

Mobile Propels New Video Advertising Thinking

As viewers are changing how they watch not only movies and tv programming but online content, brands need to understand how to integrate advertising. Mobile applications and mobile web sites are leading the charge as mobile media continues to develop and along with that, new rules are being developed for marketing and advertising.

Data from Vindico indicates that nearly two thirds of current video ads go unseen. By following some simple suggestions businesses will see better returns on their video advertising budgets.

First, ads need to be placed at the top of the screen above the fold.  Ads below the fold may run without viewers ever seeing them.

Second, make sure you are advertising on sites that have limited advertising. Heavy ads on sites limit viewer interest but more importantly, the more ads per page, the longer the page will take to load, and users will turn away.

Third, advertisers must understand that users have different habits on smartphones and they aren’t as likely to consume long-form content. Advertisers are now opting for short videos. Think about Vine – that’s how consumers are choosing to experience and share video content right now.

Looking at the mobile form factor and usage trends allows advertisers to develop an advertising plan that works with what people are currently doing rather than relying on outdated thinking.