Continuing along with mobile’s rapid growth, mobile payments continue to grow at a rapid rate. Adyen’s Mobile Payment Index shows 20% of all payment transactions coming from Adyen’s global network are now generated on mobile devices. This is about a 66% increase over 2013 numbers.
“Customers are no longer talking about ‘taking a chance’ in the mobile market like they were a few short years ago,” says Kimber Johnson, Managing Director of Pacific App Design, “Now mobile applications and mobile commerce are an established channel and the focus is on how to improve the quality of the sales channel.”
Additionally, 70% of global merchants now say they are processing mobile payments. As the services grow so do sales. The sale of Digital goods such books and streaming content saw growth of 6.2% according to Adyen.
RTB.com states they have had a 36,000% revenue increase from 2011-2014. Illustrating the growth potential in the mobile marketplace.
“Services created for the mobile market are experiencing huge growth as they mature with the industry,” continues Mr. Johnson, “We are seeing businesses benefit as those services mature. Additional options and improved payment options are helping businesses improve their mobile presence.”