Swirl Networks just released their recent research about consumer willingness to receive in-store beacon triggered alerts. Swirl’s research points out that 77 percent of consumers are willing to enable their smartphone location data [a requirement for beacon-triggered alerts via mobile application] as long as they received proper value in return.
“Consumers are integrating the mobile experience into their everyday lives more and more every day,” states Pacific App Design’s Managing Director Kimber Johnson. “As long as the experiences are positive for the consumer, we will see them continue to integrate mobile more fully into all of their daily activities.”
Swirl’s study points out that consumers are significantly more likely to share their location information to retailers (65%) than to independent shopping apps or even Google or Facebook.
In conclusion, Kimber Johnson states, “Retailers must be careful with the trust consumers give them and provide alerts that are relevant and have value, if they are not providing that, consumers will quickly discontinue participation in the program.”