According to new report from Usablenet, most smartphone owners are reaching out with their smartphone to shop, and not to talk. Over three-quarters (79 percent) of American shoppers and two-thirds (64 percent) of British shoppers are using smartphones for browsing and shopping via both websites and mobile apps.
Looking deeper at the report we find that 70 percent of American shoppers have their mobile phone while shopping in-store and that a full 30 percent of US shoppers report that they use those mobiles to get a better in-store shopping experience. Additionally it is reported that 77 percent of American shoppers prefer browsing via their smartphone but buy using a tablet or computer. Not surprisingly, most American shoppers do not bring tablets into stores with them (78 percent).
“Right now, we are seeing retail shoppers regularly using their mobile devices to check all sorts of store and product related information while they are shopping” states Kimber Johnson, Pacific App Design’s Managing Director. “Currently there is a massive opportunity for retailers to integrate mobile with their in-store experience and we are seeing savvy businesses taking advantage of this opportunity.”
To better appeal to mobile shoppers, Usablenet suggests that retailers should focus making it simple to buy online, or in-store, by expediating check-outs and making it quick and easy to find about product availability or other product data.