comScore has just published a new report detailing that currently 147.9 million people in the U.S. own smartphones (62% of the mobile market). This is up 4.5% since just June of 2013. Apple ranked as the top smartphone manufacturer in their report with 40.6% of the market, while Google’s Android OS led as the top smartphone OS platform with 51.8% of the OS market share.
Over this time period, of the manufacturers, only Apple and Samsung achieved any degree of market share growth (with HTC, Motorola and LG losing market share). Apple ranked as the No. 1 manufacturer with 40.6% of U.S. smartphone subscribers (up 0.7% since June) and Samsung placed second with 24.9% market share (up 1.2%).
Google sites ranked as the top web property when it comes to reach on smartphones, reaching 90% of the mobile media audience (both mobile browsing and app usage), followed by Facebook at 84%, Yahoo! Sites at 82.2% and Amazon Sites at 65.5%. Facebook came in as the top smartphone app, reaching 74.3% of the mobile application audience.
With a current market of 147.9 million people just in the U.S., the mobile market shows no signs of slowing and the mobile web and mobile app markets are becoming increasingly more important as these markets continue to grow.
Kimber Johnson
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