The key ingredient to being successful at mobile marketing is a simple message presented in the correct context. Personalization is important, and beyond that it is crucial to make the consumer feel that using your service or buying your product will help make their life better.
Take a moment and think about your your current set of advertisements. Are they useful for your customers? Is there some action they can take right now? A great way to take advantage of the opportunities offered by mobile marketing is to utilize immediacy and location in your marketing. Present a deal that they can use in their current location right now. One great advantage mobile devices have over PCs is built in GPS, which will allow users to receive to information that is location specific.
Since people carry their smartphone with them wherever they go, they are a powerful tool when it comes personalizing advertisements that are location specific. Savvy marketers can capitalize on this to create person specific and location specific advertisements. When advertisements are personally relevant, users are much more likely to click on them because they are relevant to them and if you add in a location specific component you are looking at truly powerful advertising.
Presenting the right information in the right format with your mobile website and mobile advertisements is extremely important. If either of them is difficult to navigate or confusing, consumers will simply click away. Make sure you also take into account the lower bandwidth of 3G and 4G devices when compared traditional internet connections and the smaller screen format.
If this seems difficult, divide your mobile marking program into parts and start with the part that seems most manageable. Perhaps a mobile web site would be the easiest way to start and while you are working with a professional mobile web site developer you can sharpen your skills in mobile marketing and then move forward into mobile advertising.
Congrats to Kimber Johnson
@kimbergjohnson , Managing Director of Pacific App Design for being named to the Top 100 Web Developers Worldwide on Twitter 2013.
- Supportive – First and foremost, we all want somebody we can count on – a friendly face who works hard and doesn’t go missing when times are tough.
- Cutting Edge – Responsive layouts, retina support … what ever next? The web development industry is constantly changing. Every day brings new developments, technologies and techniques.
- A Story Teller – Websites are likes stories, a narrative of information that communicates a website’s purpose while persuading visitors to act. Weaving words and ideas together is an essential prerequisite, without it a website will become a confusing puzzle without an answer.
- Artsy – We all like beautiful websites with full-screen glossy images, huge typography and brilliant branding. Like it or not, ugly websites are a thing of the past.
The original article can be found at http://bit.ly/11Ha5Uf
A new poll by Harris Interactive found a 19% increase in interest by users in getting local mobile offers since 2009, assuming the users has given permission for the offers. Harris Interactive asked, “Assuming you gave permission, how interested would you be in receiving mobile alerts about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/smartphone?”and 45% answered that they were at least ‘somewhat interested’. In 2009 only 26% responded similarly.
When those polled were asked what effect a mobile alert for an offer that they could redeemed nearby would have, over 75% said they find such location-based alerts at least “somewhat useful” and “more relevant” than traditional coupons. Clearly this is one of the areas we are seeing mobile applications mature in as users usage patterns starting to become more defined.
According to Pacific App Design’s Managing Director, Kimber Johnson, “Consumers are looking for offers. Smart organizations are including these offers as part of their mobile offering as these offers are valued by their consumer base and often these offers are the driving force for their consumers to keep regular contact with a brand via mobile application.”
Survey participants in additional questions offered further insight and responded that “offers via mobile were easy to act on” (89 percent), “made them aware of retail locations they had previously not known about” (87 percent), “encouraged them to try out new things” (83 percent) and “promoted spontaneous purchases since they are near the store” (73 percent).
Kathryn Koegel, Chief of Insights at Primary Impact Research, says that this increase “suggests that mobilized consumers are increasingly aware of how easy it is to use mobile phones to save money and time, and have come to value offers that incorporate their location”.