In a recent report from JumpTap, new data shows that auto ads are currently quite successful at grabbing the attention of mobile users’ due to the use of rich media. The data further shows that tablet users are engaging a full 180% more with mobile auto ads that are built using rich media.
Some other interesting items in their data indicate that drivers of trucks are more likely to use Android devices while SUV drivers are more likely to be using Apple devices. And that auto related information is most likely reviewed in the early morning on PCs but on mobile devices early evening is the prime slot.
But it isn’t just auto buyers who are responding more often on mobile devices. Mobile consumers are looking for all types of video on mobile devices. And while many are watching video, others are reading content from publishers. Confirming PQMedia’s recent digital media spending forecast that predicts that digital media content and technology spending will push $1 trillion by 2017.
“We are seeing growing numbers of customers looking to build mobile applications that utilize rich media such as video,” states Kimber Johnson, Managing Director of Pacific App Design, “As the mobile application industry is rapidly maturing this is one of the trends that is standing out. Along with strong growth of mobile application use in retail settings and more and more powerful and functional business applications, this is one area that is making strong headway.”
Along with the growth of the use of rich media, better integration of online display advertising with mobile will be a key driver for increased spending on mobile display marketing next year. As evidenced by the success in the auto industry, we are seeing this need starting to be filled.