Tag Archives: mobile web sites

5 Key Advantages of Mobile Marketing that are Bound To Make An Impact on Your Business

If you are like most businesses, then you are looking for the ways to acquire new customers.

Mobile marketing has some tremendous advantageous

What do your potential users intend to do with your mobile application? | Photo: Jorge Quinteros (Flikr)

Wise fishermen always go to where the fish are to drop their lines and wise business people do the same. Right now mobile is where customers are which makes mobile the place to be to acquire new customers. It’s growth has been phenomenal and in the near future there is no slowing down.

Mobile marketing has some tremendous advantageous over some of the more traditional methods.

Engagement

Never before have businesses been able to engage with their customers in as many ways as they can now. Savvy businesses give their customers the option to personalize communications to meet their preferences, so you may find the same promotion going to millions of customers via push, SMS, email, in-app notification and other ways, all to meet the individual preferences of the modern consumer.

Broad User-base

Mobile devices are used by practically everyone today and are not limited to particular audiences. Mobile is not just for Millennials, it is for adults as well, in fact the fastest growing demographic of smart phone use is between users between 55 to 64.

Quick Conversions

Mobile is a terrific medium to capitalize on impulse purchases. Businesses that provide a easy to use, intuitive path to making purchase via mobile device can capitalize on the impulse nature of consumers on mobile devices, while business that are unprepared are missing out on sales.

Mobile Messaging Gets Read

Messaging on mobile devices gets read and gets results. According to a recent study by Localytics, 52 percent of mobile users enable push messaging on their devices. Of those receiving the messaging Localytics reported observing an exceptional 7 percent open rate for segmented push messaging.

Search Leader

There are more searches on mobile now than desktop searches and the gap will continue to increase in the upcoming years. Businesses need to make them selves easy to be found where customers are looking for them. Much like businesses needed to be in the Yellow Pages in the 1970s for customers to be able to find them, businesses now must consider both mobile friendly web sites and mobile application development for interested customers to be able to find them.

While mobile web sites allow customers to find you with greater ease, for long term engagement, users prefer mobile applications. Users prefer the functionality of mobile apps and 89 percent of their mobile time is spent on mobile apps rather than the web based versions. (Smart Insights)

Before you contact an iPhone app developer or Android application developer, you should consider your potential users and what they intend to do with your mobile application or mobile web site.

Don’t add in unnecessary features. Focus on key features that your potential users want and don’t confuse them with unneeded features or clutter, if your applications lacks a focal point and clear path users will just delete it and move on.

Make sure you organize those features into and easy to use package that is intuitive. When it comes to user interfaces remember that there is no one-size-fits-all answer, but that if you keep abreast of development trends you will understand how users are used to performing certain tasks. Leveraging this familiarity can make your application easier to use.

Key is to learn basic principles and then adapt them to the specifics of your user base to learn what’s right for your project.

Photo: http://bit.ly/1DAJiHK

Get The Most From Your Mobile Audience

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The modern mobile user is sophisticated when it comes to advertising.

The modern mobile application and mobile web user does not respond well to marketing efforts that are forced upon them. In a recent study, AdVid details that 95 percent of the mobile users that they surveyed stated they are annoyed to receive messages from senders they haven’t given permission. It is best to ask for a users’ permission to deliver relevant marketing messages and then not abuse it.

An excellent way to get users to give you permission to market to them is to create incentives. iPhone application developers can help you create mobile programs that reward customers for being open to ads and other messaging on their devices are more likely to be participated in. Develop ways you can reward users who are willing to your receive your marketing efforts.

Understanding your users is easier than ever.

You have the technology to understand what your users are looking at and want, so improve your mobile marketing to fit their wants. Don’t waste time and money creating and delivering marketing that doesn’t speak to your users. Personalize the experience and you will get the best response. Marketing that doesn’t speak to your users will be opted out of or ignored.

Build integrated digital experiences that have consistent messaging.

Successful mobile app creation is aligned with your existing branding and can bring tremendous value to your customers. Effective mobile programs enhance your overall marketing campaign. But remember that key with mobile advertising programs is that you can use analytic data from app use to improve your marketing message and overall marketing response. In doing this you will also be developing marketing that speaks to your customer’s interests within your consistent brand messaging.

Effective Mobile Marketing for Restaurants

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In a recent study by Constant Contact, mobile web users made up a lower percentage of overall restaurant web site visitors than visitors to their regular web sites. Which wasn’t surprising, but, the study showed, that mobile web site visitors remain on the site’s menu pages for a longer period of time. Broken down by format, the average tablet viewer was on the site for just over 5 minutes, desktop users for 4 minutes 56 seconds and mobile/smartphone users for 4 minutes 41 seconds. These are great numbers for viewing times when compared to other industries.

Given the effectiveness of the mobile web for restaurants, it is important that restaurants take advantage of the opportunity.

What are the best ways to do that?

First, make sure you include your daily specials and promotions. When you update the menu with specials or promotions, make sure you update the online menus. A CMS works wonders for restaurants. That way customers have a reason to visit on a regular basis.

Second, make sure you include pictures. Images of food increase website views and conversion. Use strong visual images to wow potential guests. Pictures of what you offer is one of the main reasons visitors reach your site, make sure you are giving potential consumers the information that they are looking for to increase conversions. Keep in mind the mobile format and download speeds when formatting images.

Third, make sure you include your menu on social networks like Yelp. Make it simple for diners to find out what is on your menu as they browse those sites.

Mobile consumers are on the go right now and looking for local businesses information while they are doing so. Mobile is potentially a highly profitable investment for restaurants if you give users the information they are looking for in an effective format.

Shopping Popularity Advances on Mobile Devices

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According to new report from Usablenet, most smartphone owners are reaching out with their smartphone to shop, and not to talk. Over three-quarters (79 percent) of American shoppers and two-thirds (64 percent) of British shoppers are using smartphones for browsing and shopping via both websites and mobile apps.

Looking deeper at the report we find that 70 percent of American shoppers have their mobile phone while shopping in-store and that a full 30 percent of US shoppers report that they use those mobiles to get a better in-store shopping experience. Additionally it is reported that 77 percent of American shoppers prefer browsing via their smartphone but buy using a tablet or computer. Not surprisingly, most American shoppers do not bring tablets into stores with them (78 percent).

“Right now, we are seeing retail shoppers regularly using their mobile devices to check all sorts of store and product related information while they are shopping” states Kimber Johnson, Pacific App Design’s Managing Director. “Currently there is a massive opportunity for retailers to integrate mobile with their in-store experience and we are seeing savvy businesses taking advantage of this opportunity.”

To better appeal to mobile shoppers, Usablenet suggests that retailers should focus making it simple to buy online, or in-store, by expediating check-outs and making it quick and easy to find about product availability or other product data.

Don’t Forget Click to Call on Mobile Web Sites

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In a recent survey, taken by Google and Ipsos, data suggests that promoting telephone calls from mobile sites is very important. Specifically, the survey shows the value of a “click to call” button included on mobile web sites and in search data, as a substantial number, 70 percent, of users using mobile search used the “click to call” directly from Google’s search results.

But why are searchers using “click to call”? 59 percent of mobile searchers stated that it was the need for speed that motivated them to utilize “click to call”, 57 percent wanted to speak to a real person and 54 percent said they needed more information than the website could provide. Breaking down the data further, the primary reasons stated for calling a were to check business hours (52 percent), making a reservation or scheduling an appointment (51 percent) or to inquire about inventory, availability or booking information (47 percent).

Businesses that don’t have a “click to call” button in search results risk losing business to their competition. 41 percent of mobile searchers will check out other brands in the event their chosen brand has no “click to call” and another 41 percent state being annoyed and frustrated by the lack of “click to call” feature.

“Based on the research, driving phone calls should be a priority for businesses.” says Kimber Johnson, Managing Director of Pacific App Design. “A click to call button has been shown to be very effective in turning searchers into potential customers and should not be ignored in a businesses mobile marketing efforts.”