Tag Archives: data

How Your Business Can Create Great Customer Experiences

2016 was a year of big change for marketers.  Technologies like chat bots and virtual reality finally made their way into mainstream acceptance and made big waves in the world of marketing.  While customer experience has been a hot topic for the past couple years, it looks like 2017 will be the year that most businesses start taking it seriously.

In studies, customer experience has overtaken product and price as the key differentiator to customers. More and more, consumers demand rewarding experiences that meet their needs. Regardless of what medium consumers engage with businesses, they expect a rewarding experience. Because of this, many businesses are contacting web and mobile app developers about improving their digital experiences.

On the other side of the coin, businesses that ignore customer experience will put themselves at a disadvantage when compared to competitors who prioritize it.

Successful companies are right now focusing on customer experience

Successful companies are right now focusing on customer experience | Photo: Jorge Franganillo (Flikr)

Successful companies are right now focusing on customer experience. Research has found that highly engaged consumers will spend 300 percent more than less engaged consumers and savvy businesses are working to improve their level of engagement with customers.

User experience leaders are using customer data to personalize experiences. From the items a consumer browses for to their past purchases, this information can be used to make their customer experience better.  Nearly 60% of marketers in the US plan on increasing their focus on customer retention and loyalty in the upcoming year, will your business be keeping up?

If you are looking to improve your businesses customer experience here are three tips to help you.

Take a customer-first approach

Improving your business’s customer experience requires that you put the customer first. You will want to stop thinking in terms of individual campaigns and start thinking in a customer-first mindset.  A customer-first mindset will help you be able to align marketing, product, and service to meet your consumer’s needs.

Regardless of which touchpoint that a customer chooses to interact with your business, the experience should be seamless and focused on meeting their needs.  Remember, if you are not meeting their needs they will just choose to go somewhere else.  This extends beyond the user experience of your mobile app or website, you will want to change the culture of your organization and put the customer first.

Leverage data

In 2017, brands must be able to deliver contextually relevant content to consumers. No longer will consumers accept one-size-fits-all approaches to digital media. They expect you to know what they are interested in and not to waste their time promoting products or service outside of their preferences. This isn’t difficult to do with the enormous opportunities available with data these days.

You will want to know what a customer may want or need based on past behavior. It also means being able to apply intelligence to their current customer journey to help improve it. By anticipating customer needs you can improve their experience and build strong relationships with customers.

An example of this would be websites and apps that let customers know about other items they will need when making a purchase. If a customer is buying a toy for a child’s birthday, the website or app should suggest any other items that are necessary such as batteries. You can also suggest product re-orders or upgrades at the appropriate times or make product recommendations for appropriate products at just the right time.

Be forward thinking

Not only do you need to think about the customer experiences you are creating right now but you need to think about the customer experiences you will be creating in the future. Are you considering emerging technologies already? Chat bots? Artificial intelligence? Virtual reality? All of these present opportunities for businesses and can help you improve customer experiences.

Pic: http://bit.ly/2lbsXJ4

3 Hot Ideas to Improve Your Mobile User Experience

App design has become more and more customer focused since the mobile app first came out. Consequently customer experience is king when it comes to mobile apps and rightly so.  Before you start your next mobile app development project make sure you think about how you will be collecting data, what data you will be collecting and how you can use it to benefit your app’s user experience.

Make sure you think about how you will be collecting data

Make sure you think about how you will be collecting data | Photo: TechStage (Flikr)

Here are three hot ideas on how to improve your app’s user experience using data:


The modern shopper and app user wants a personalized experience. Your users will expect you to not only understand their needs but also be able to deliver messaging based on those needs.  Businesses that are able to do this will be able to build a more personal connection with their customers.  Using data such as a users name, age, gender or location in your messaging can help improve response. Simply using a customer’s name puts your message in a more conversational tone that customers respond to and by developing a full plan based on delivering personalized information you can use your apps to build customer relationships.

Keep a sharp eye on privacy

I think we have all experienced marketing that is so targeted that it comes across as creepy. One day I was buying a pair of boots for my daughter at Journeys and came home to find my Facebook feed full of Journeys ads, I have to admit I felt fairly creeped out at that moment. You need to respect your customers desire for privacy and not step over boundaries. Customer’s respond favorably to ads that are relevant and interesting but will be put off if they feel you are going too deep into their personal lives. You need to be strategic with what data you collect and how you use it.

Be data savvy

Be collecting and analyzing the right data you will be one step closer to a great user experience, but remember the experience is only as good as you data. A quality data analyst or architect can be very useful in helping you with this stage and you will probably realize it is easier than you think it will be if you talk to the right data analyst. Focus on the information that is important to your customers.  What is their purchase history? What is their behavior while using your app? What demographic data have they given per their profile? Once you have this data you can use it to personalize your messaging to customers.

Photo: http://bit.ly/215eK07