Smartphone Becoming Primary Computing Device

The most recent forecast from IDC predicts that the smart devices market will grow 15.6% in 2014. This would have the smart device market reaching close to 1.8 billion devices. This growth is expected to be lead by smartphone growth as PC and tablet sales expectations have been lowered slightly. IDC further estimates that shipments will grow to 2.4 billion units in 2018 and expects smartphone shipments to outpace total PC shipments by more than 6 to 1 in 2018.

“Apple’s iOS-ification of Mac OS, and Microsoft’s implementation of Modern UI throughout different form factors are clear indicators that we’re living in a mobile-first world,” states Jitesh Ubrani, IDC Research Analyst.

Further illustrating the move to smartphones as users primary devices are usage numbers. The amount of daily time spent on mobile devices is now outpacing TV in the U.S. (according a newly-released 2014 AdReaction study from Millward Brown).  On average U.S. users now spend 151 minutes per day on smartphones and only 147 on average in front of TVs. In China users spend an average of 170 minutes per day on their devices.

xAd and Telmetrics 2nd Annual UK Mobile Path-to-Purchase Study states that up to 46 percent of UK consumers now use mobile devices as their primary medium for purchase decision making, while one in four use mobile devices as their exclusive shopping research device. Mobile applications and mobile web sites are becoming more important than ever as they are becoming consumers primary point of contact with brands.

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Kimber Johnson
Kimber Johnson is the co-founder of Pacific App Design. Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.

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