In a recent report, Gartner, looking at patterns in mobile commerce, predicts that by 2017, U.S. consumers’ mobile application and mobile web usage will drive U.S. mobile commerce revenue to 50% of U.S. digital commerce revenue. Currently mobile commerce currently generates about 22% of digital commerce revenue, according to Gartner.
In other interesting findings, by year-end 2016, Gartner predicts that more than $2 billion in online shopping will be performed by mobile digital assistants, such as Google Now or Siri.
While some retailers will update to mobile payments quicker than others, this is actually a perfect time for retailers to make the jump due to new credit card standards and discuss mobile implications with their mobile application developer.
“New credit card standards will cause a shift in liability for fraudulent transactions in 2015, requiring retailers to update their point-of-sale systems for safer credit card transactions. This opens the door for point-of-updates to also accept mobile payment,” states Jennifer Polk, research director, Gartner.
Businesses that create a smooth purchasing path on mobile applications and web sites will appeal to consumers who are increasingly more comfortable and dependent on using mobile devices to not only research but purchase products and services.
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