User experience is a topic that is hotter than ever in the world of mobile app development. According to a new study conducted by Survata Research Partners, 64% of the mobile marketers surveyed from enterprise brands, said “the top priority for their mobile apps is to enhance the customer experience and drive customer loyalty.”
According to Greg Stuart, CEO of the Mobile Marketing Association, who was quoted in the report, “This is a significant shift from 24 months ago when mobile apps from this class of enterprise brands were primarily for sharing information or driving commerce transactions.”
The top priority for their mobile apps is to enhance the customer experience. | Photo: TechStage (Flikr)
How does this shift of focus affect you and your mobile app development?
These marketers have realized the importance of user experience and are rapidly making changes to improve their apps. Brands who fail to acknowledge the importance of creating an intuitive, pleasing user experience will find themselves falling behind their competition who are working to improve the experience of using their app.
How do we improve our apps’ user experience?
Should you wisely decide it is the time to improve the user experience of your application, you should know that user experience design is made up of a range of disciplines, from customer research to information architecture and knowledge management, interaction design and user interface design. Many businesses choose to hire in-house specialists but there are many UX agencies that can be hired to help improve your product.
Is it worth it?
According to some studies, every $1 invested in UX can have a return of up to $100. Clearly this can make a big difference on the bottom line of your business. It benefits your customers and it benefits your brand. Remember that customers want to interact with apps that are pleasantly designed and easy to navigate. This is why apps that have positive UX earn repeat visits from users.