Unless you are completely out of touch, you have been hearing about mobile marketing. More and more companies are choosing to take advantage of the opportunities it presents. If your business hasn’t chosen to participate, you should look into it or you could be left behind your competitors. There are opportunities that can be started as easily as by calling a web site developer or mobile application development company. Here are 4 powerful reasons why your business should make mobile marketing a part of your marketing mix.
Mobile marketing should be a part of your marketing mix | Photo: Kārlis Dambrāns (Flikr)
Google has made it a priority
If you call a web site development company about mobile for one reason alone it should be this one. Google updated their search algorithms to penalize web sites that are not mobile friendly. Because of this, you should make sure your site is responsive and mobile friendly. On top of search penalties, you should want to provide your customers with the best possible experience with your brand. Nearly 60% of internet searches take place from mobile devices now and you want your brand properly positioned to capitalize on these. Visitors will quickly abandon a site that is not mobile friendly if they are visiting it from their mobile device.
Mobile opens up opportunities
Without participating in mobile marketing you will not be able to leverage all of the opportunities it presents. From geo-location based initiatives to beacons and even augmented reality, mobile opens up a realm of possibilities for your brand. These tools can help your brand be more engaging and effective. Regardless of your industry, there should be an aspect of mobile that can benefit your business.
Mobile allows you to remarket
Remember when it comes to marketing, it can take multiple attempts to reach a customer and potentially more before your brand will resonate with them. If you miss your chance when the user visits your website, you can reconnect on the smart phone. Remarketing lets you show ads to people who’ve visited your website or used your mobile app. If you don’t know what remarketing is, it is when a visitor leaves your website without buying anything, and then to remarket you will try to reconnect with them by showing relevant ads on their mobile devices.
Mobile lets you get personal
Every business wants to get closer to their potential customers. The internet through a laptop or desk top never seemed to provide a particularly personal experience. But smart phones are different. Smart phones are basically individual accessories that consumers carry with them at all time. People feel a very personal connection with their smart phone that you just don’t get with any other media. On top of that, mobile marketing can be a very personalized form of marketing. It allows you to get closer to consumers than ever before through the options for personalization that it provides. This is part of what makes it so powerful when it comes to converting prospects into paying customers.