In a new report from ad monitoring service Competitrack, we find that 94 of the top 100 U.S. advertisers have now implemented some form of mobile marketing in the past year. Most of these companies have embraced mobile application development and mobile web sites, but beyond that, if we look at these 94 top companies, all have run mobile ads in the last 9 months.
One item that isn’t surprising is that these advertisers have chosen to create unique content for their mobile ad runs. According to Competitrack, “Of the 20,000 mobile creatives in our archives, 85% were created specifically for mobile devices rather than being repurposed from other media.”
The data states that mobile marketing isn’t just being utilized by big companies like Amazon, Toyota, Verizon and other large brand names. As we look at a broader scope, 64 percent of the top 1,000 U.S. brands are now using mobile to advertise.
Furthermore, Competitrack goes on to detail the industries that have tended to embrace mobile and mentions that top categories include retail, entertainment & media, technology, travel & tourism, and automotive advertisers.
Clearly the rush is on when it comes to mobile applications, mobile web sites and mobile advertising and since this is a relatively new format, we see a wide open arena that tends to pay off well to the adventurous and forward thinking.
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